If you want to have what others don’t have you must be willing to do what others will not do. If you need a pick me up or a kick up the backside to get you back on track then this is the episode for you. The gloves come off as DK Jonah & Eme Bassey address the common problems, ... READ the POST
5 Problems you can solve with Storytelling instead of “Marketing”.
Getting seen, getting heard and getting paid in the online space in 2021 and beyond has many challenges. There are many moving pieces. Many tools and tactics that you have to learn. However, if you become the storyteller for your business by focusing on story-driven online marketing, then you are ... READ the POST
The power of Today
When everyone was choosing their word for the year, the word I chose was "Today" and here's why. I decided that instead of grand plans, complicated schemes and 5- year forecasts I would look at my dreams and goals and just focus on what I can do today. The choices I can make. The ... READ the POST
How to know your customer better than they know themselves
The first time I shared this was on the Cake PLC facebook group and I think I better put it here as well. This is the basics of any kind of marketing. The first thing you have to figure out is Who is your customer? Or better still, who would you like to be your customer? You have to know your ... READ the POST
The Story of the Frog and the Crane
We have all been there. When its just one thing after another going wrong. When it seems like that situation is impossible and you can't see a way out. And you ask yourself when is this going to end? Is this ever going to get better? You feel like you are just hanging on for dear life. And it ... READ the POST
7 Reasons you need a personal project
I have a secret. Many of the things I know about running a successful cake business, I learnt from photographers and the photography industry. I learnt from other people and places but photographers are very similar to cake decorators in many ways. How? I will save that for a future post ... READ the POST