Getting seen, getting heard and getting paid in the online space in 2021 and beyond has many challenges.
There are many moving pieces.
Many tools and tactics that you have to learn.
However, if you become the storyteller for your business by focusing on story-driven online marketing, then you are going to solve many of the problems and challenges we face to get seen, get heard and get paid online.
Storytelling in your marketing will make it easier to be successful in finding your clients, capturing attention and making sales.
Here are the problems that storytelling solves:
1. Stories are NOT dependent on the platform.
This is excellent news.
Our clients, prospects, or potential customers are on different platforms so it is helpful to know that stories work EVERYWHERE!
Stories are versatile enough to meet your prospects and ideal clients on whatever platform they are hanging out on.
No matter what platform you are using as your means of communicating with your potential clients, you will find that you are able to use stories on that platform.
Whether it is in social media captions or a long form sales letters or sales videos or webinars or email marketing or websites or landing pages or funnels.
Stories can fit into any hot new tactics or trends of the day.
Whatever the platform, you will find that you are always able to embed stories in there. Your stories don’t depend on the platform. They work on every single platform as a way for you to sell anything to anybody.
2. Stories make people know like and TRUST you.
People have become automatically resistant to advertising. They are skeptical.
They’re resistant to people selling to them. They don’t want to be sold to. They don’t want to be tricked or coerced or even convinced.
They are bombarded with advertising all day long and they have learnt to ignore and tune out this kind of marketing and selling.
A good story, however would always break down those mental barriers and break down those walls of skepticism. You can move that much closer to the person by communicating with them through story.
This is because as humans we are naturally “addicted” to story.
So when you say “let me tell you a story…” instead of “let me sell you something,” people give you their attention.
Stories are a great way to build trust because stories are relatable. If you tell a story that your ideal client or your prospect can relate to, they see themselves in the story, they become invested in the story that you’re telling, they follow along… embracing, relating and interacting with the story.
This creates a bond that builds trust.
Benny Brown is an excellent storyteller. If you watch her TED talk where she talks about vulnerability and wholeheartedness. Her whole presentation was built with stories. It made her very relatable and unsurprisingly, caused her talk to go viral.
People could relate the things that she said about herself, even the those self-deprecating things that she said.
We followed along on her journey and heard her core message because of the stories she told. She keeps our attention and draws us into her world by telling us stories and those stories were able to help us to relate to what she was saying, to receive her message and understand it better.
She took us on a journey with her stories. That is just an example of a powerful storyteller in action.
If you tell your story with authenticity and vulnerability you will gain trust.
If you tell your stories like somebody who understands who they’re talking to you will gain trust.
If you build a world that your client can feel a part of with your stories, then you are able to build that trust.
Trust is a big problem in online marketing but storytelling solves that problem.